Commercial

Concept, direction: Luca Acito

DOP: Renzo O. Angelillo

Prod. Assistant: Vincenzo Paolino

Prod.: Studio Antani

Client

2022

Violence is contagious too

We designed and produced this campaign against the abuse of children and adolescents, in collaboration with psychologists involved in the SottoSopra project, a social services initiative.

Violence is a learned behavior which is easily transmitted: however unknowingly, a violent couple "educates" its children to engage in physical bullying, which can lead to violent parenting in the future. Aggressive behavior affects relationships, and when unchecked, can trigger dangerous escalations that spiral out of control, threatening one's own life and others lives.

en_US